Description
Deadline to apply: Position open until filled
Ideal Start Date: April 15, 2026
About The Right To The City Alliance (RTTC)
Right to the City Alliance (RTTC) emerged in 2007 with a strong and powerful vision to 1) halt the displacement of low-income people, Black, Indigenous, and people of color, LGBTQ communities, and youth of color, and 2) protect and expand affordable housing in tandem with a broader movement to build democratic and just healthy communities for the 21st century.
Since its inception, RTTC has quickly grown to encompass over 70 community-based racial, economic, gender, and environmental justice organizations located in 26 states and 45 cities. Representing true grassroots leadership from the communities most impacted by displacement and housing injustice, RTTC unites its members through coordinated local, state, and national campaigns. Through our Homes For All national campaign, RTTC advances bold, collective action to challenge gentrification, demand deeply affordable housing, and win community control of land and housing. By weaving together on-the-ground organizing, strategic communications, and policy advocacy, RTTC is building an unstoppable movement for housing justice and community self-determination nationwide.
Position Summary
The Associate Director of Communications leads narrative strategy to advance a bold vision for tenant power and housing justice nationwide. They manage a small communications team and drive strategic messaging, media, and digital storytelling that elevates tenant voices and strengthens Right to the City Alliance’s national profile. In close partnership with the Campaign and Member Engagement teams, they design and execute communications strategies that advances the national Homes for All campaign, grows RTTC Member organizations understanding and buy-in to alliance-wide campaigns and helps build a mass renter movement to win rent control and social housing. This position plays a key leadership role in shaping the national conversation on housing and positioning the organization as a leading voice in the growing tenant movement.
The ideal candidate will be someone who is multifaceted, able to adapt to changing conditions, believes deeply in self-determination and community power, and who embodies a commitment to both personal and systemic transformation.
Reports to: Director of Campaigns
Job Responsibilities
Political and Organizational Leadership (15%)
- Contribute to developing politically grounded assessments, proposals, and strategic priorities
- Help build alliance-wide coherence and alignment with both staff and members around strategy and priorities
Reflect a commitment to praxis
Staff Development and Support (20%)
- Assess staff development needs for supervisees
- Orient to supervision as an ongoing practice, identifying areas for growth and development
- Be an accessible resource for staff with grounded solutions and organizational context
- Model effective, principled communication and grounded responses to conflict mediation
Work Planning (10%)
- Align the communications work plan with the Homes for All campaign and the Alliance’s long-term strategy
- Finalize work area work plans
- Plan for team meetings
- Share reports directly from team & supervision meetings
- Surface cross-team or cross-department issues to bring to the leadership team
Communications Team (5%)
- Lead the agenda development and facilitation of Communications Team meetings, and co-lead Organizing Department meetings with other Associate Directors
- Co-lead the RTTC Communications Committee
- Manage and provide leadership to the Senior Organizer and National Organizer of Communications to execute the work plan
Alliance-wide Narrative Strategy & Organizational Branding (20%)
- Lead the development and implementation of a cohesive, Alliance-wide narrative strategy that advances tenant power, housing justice, and campaign priorities.
- Collaborate with leadership, RTTC member organizations, and the Organizing Department to ensure messaging aligns across programs, platforms, and public engagement efforts.
- Analyze media, political, and cultural trends to inform narrative opportunities and refine messaging for maximum impact.
- Train and support spokespeople, member organizations, and staff to consistently communicate the organization’s core narratives across campaigns, media, and digital channels.
- Develop and refine organizational branding, and ensure that branding is adopted across all facets of the Alliance’s work
Bottomline the website’s consistency with both our narrative strategy and organizational branding
The Homes for All Campaign Communications (20%)
- Develop and execute communications strategies that advance the national Homes for All campaign and elevate its visibility.
- Collaborate closely with Campaign and Member Engagement teams to amplify tenant voices and build a mass renter movement.
- Craft messaging, digital content, and media outreach that highlight campaign priorities, including rent control and social housing.
- Monitor and respond to public and media narratives to ensure the campaign’s goals are clearly represented and strategically advanced.
Membership Communications (10%)
- Oversee communications to RTTC Alliance member organizations via newsletters, email campaigns, social media updates, and WhatsApp member threads to ensure a coherent and compelling narrative across RTTC Membership Communications channels
- Collaborate with the Membership Engagement Team to create a coordinated and coherent approach to member communications to deepen RTTC members understanding and ownership over alliance-wide campaigns & interventions.
Requirements
Required Experience & Qualifications
- 7+ years experience and demonstrated ability to lead, digital organizing, social media strategy and/or rapid response communications efforts as part of a campaign strategy
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong project management skills to drive projects through execution
- Experience in brand management, communications strategy and development, and campaign performance analysis
- Experience with campaign production and asset production in rapidly changing political conditions
- Demonstrated ability to establish, maintain and continually iterate on processes for developing engaging social content
- Experience with content marketing and a solid understanding of how to create and promote content that engages and converts
- Strong strategic understanding of social media best practices and passion for staying educated on social media best practices
Position-Specific Skills
- Experience managing teams
- Excellent writing and editing skills for digital platforms
- Demonstrated track record of securing media coverage, cultivating relationships with reporters, and placing op-eds that advance campaign goals.
- Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
- Experience with EveryAction, Cision, Canva, Adobe Creative Suite, and other digital organizing tools
- Demonstrated ability to break down complex topics into compelling, digestible narratives.
- Experience managing paid social campaigns and budgets across multiple platforms with deep understanding of strategic and executional best practices
Preferred Qualifications
- Ability to write and speak a second language, preferably Spanish
- Video editing experience
- Graphic design experience
- General Requirements
- Support the mission, vision and goals of the Right To The City Alliance
- Experience and familiarity with housing justice, gentrification, displacement and anti-eviction work and/or grassroots base-building organizations and transformative organizing
- Experience in multi-racial, multicultural setting
- Knowledge of common computer applications: MS Office, Google docs, Adobe Acrobat, Dropbox, Mac environment, and Zoom video tele-conferencing systems
- Access to reliable internet, phone and remote office arrangements. RTTC provides for costs of home offices.
- Drivers license and auto insurance
