Description
Designs, implements and manages an assigned program. Typical duties can include but are not limited to: Identify funding opportunities, conduct program assessments, prepare program reports, oversee and manage program marketing and communications, manage program databases, supervise program staff, plan research activities, coordinate program events, participate in strategic planning, manage program files, establish program standards and objectives, direct logistical activities to promote the success of programs, develop and implement project timelines and ensures deadlines are met, oversee program budget, ensure goals and objectives of grants are met, assists in proposal writing, comply and analyze program statistics.
Major/Essential Functions
The Program Manager for Engagement Evaluation leads the design, coordination, and implementation of evaluation strategy across the Outreach & Engagement unit. This role provides centralized leadership for assessment, performance measurement, and engagement analytics to ensure programs demonstrate measurable impact and alignment with institutional priorities.
The Program Manager partners with units including the Museum at Texas Tech University, National Ranching Heritage Center, Osher Lifelong Learning Institute, Texas Tech University Press, and the Texas Tech University Center at Junction to develop integrated evaluation frameworks, oversee data systems, and translate findings into actionable insights that strengthen community engagement and institutional impact.
Lead the development and implementation of comprehensive evaluation strategies across Outreach & Engagement programs.
Establish and maintain unit-wide evaluation plans, logic models, and performance indicators aligned with institutional goals.
Oversee the design and management of data collection instruments, outcome tracking systems, and reporting processes.
Manage quantitative and qualitative analysis efforts to assess program effectiveness and community engagement outcomes.
Develop executive-level reports, visual dashboards, and strategic briefs for division leadership.
Provide consultation, training, and technical guidance to program directors and staff to support a culture of data-informed decision-making.
Identify trends, performance gaps, and engagement outcomes to inform strategic planning and continuous improvement.
Coordinate cross-unit data efforts to ensure consistency, integrity, and compliance with institutional standards.
Requirements
Knowledge, Skills, and Abilities
Demonstrated knowledge/proficiency with data analysis and reporting tools (e.g., Excel, dashboards, statistical and visualization software).
Strong organizational, analytical writing skills.
Required Qualifications
Bachelor’s degree in Higher Education, Social Sciences, Public Administration, Statistics, Data Analytics, or a related field; OR a combination of relevant education and professional experience that demonstrates the required competencies. Three (3) years of experience in program evaluation, assessment, institutional research, data analytics, or related work.
Preferred Qualifications
Master’s degree or higher and experience in higher education, public sector, or nonprofit environments.
Experience developing executive-level dashboards or visual reporting tools.
Familiarity with performance measurement frameworks and continuous improvement models.
Experience supporting evaluation efforts for community-based or engagement-focused initiatives.
Experience leading or coordinating performance measurement and reporting initiatives.
