ROLE DESCRIPTION & RESPONSIBILITIES

GENERAL DESCRIPTION:

The Director of Marketing will serve as the leader of the marketing department, establishing processes, managing resources, overseeing marketing channels, and ensuring consistent brand representation across all internal and external touchpoints. This position requires a balance of strategic leadership and hands-on execution in a fast-paced B2B environment.

DUTIES AND RESPONSIBILITIES:

Strategic Leadership

• Develop and execute an annual marketing strategy aligned with company objectives, revenue goals, and growth initiatives.
• Create and maintain a comprehensive marketing roadmap that supports sales, business development, and brand awareness efforts.
• Establish department goals, priorities, budgets, and performance metrics.
• Monitor industry trends, competitive activity, and market opportunities to drive innovation and continuous improvement.

Team Leadership & Development

• Build, lead, and develop a high-performing marketing team.
• Establish workflows, project management standards, and accountability measures.
• Manage department priorities and resource allocation to support business needs.
• Foster a collaborative culture focused on service, innovation, and results.

Proposal & Business Development Support

• Partner closely with sales leadership to support business development efforts.
• Develop presentations, proposals, collateral materials, case studies, and customer-facing content.
• Support RFP and bid response efforts through creation of marketing materials and strategic content.
• Implement lead nurturing and customer engagement initiatives.

Creative & Brand Leadership

Brand Management

• Ensure consistency of brand messaging, visual identity, and market positioning across all channels.
• Oversee development and maintenance of brand standards and marketing assets.
• Protect and strengthen the McCoy Rockford brand across all markets and customer touchpoints.

Digital Marketing & Communications

• Oversee company website strategy, content management, and optimization efforts.
• Manage social media strategy and execution, with a strong emphasis on LinkedIn and B2B engagement.
• Direct email marketing campaigns and digital advertising initiatives.
• Ensure effective content creation and distribution across marketing channels.

Client Engagement, Showroom Experience & Events

• Develop and enhance showroom experiences that support customer engagement and business development.
• Oversee marketing support for events, client programs, tours, and community initiatives.
• Manage event planning, promotion, execution, and post-event analysis.

Partnership & Vendor Management

• Lead co-marketing initiatives with Steelcase and other manufacturer partners.
• Manage agency, contractor, freelancer, and vendor relationships.
• Oversee the phased transition of marketing activities from external contractors to internal resources.
• Ensure effective utilization of co-marketing opportunities and available partner resources.

Analytics & Reporting

• Establish marketing KPIs and reporting processes.
• Track campaign performance, lead generation, customer engagement, and revenue impact.
• Develop dashboards and reporting tools that provide actionable insights to leadership.
• Make data-driven recommendations to improve marketing effectiveness and ROI.

Financial Management

• Develop and manage departmental budgets.
• Monitor spending and ensure effective allocation of resources.
• Evaluate marketing investments and vendor relationships to maximize value and return on investment.

What Success in This Role Looks Like:

Success in this role is demonstrated by measurable marketing impact on pipeline growth, win rates, and overall revenue performance. The Director of Marketing delivers strategic, data-driven initiatives that improve visibility, strengthen positioning, and support sales success.

KEY SELECTION & SUCCESS FACTORS

WORK EXPERIENCE:

EDUCATION REQUIREMENTS:

PREFERRED QUALIFICATIONS:

• Strong strategic planning and execution capabilities.
• Excellent leadership, communication, and relationship-building skills.
• Experience managing multiple projects and competing priorities.
• Strong presentation, writing, and storytelling abilities.
• Proficiency with CRM systems, marketing automation tools, website content management systems, analytics platforms, and social media channels.
• Ability to analyze data and translate insights into actionable business recommendations.
• Strong organizational and project management skills.

TRAVEL/WORK REQUIREMENTS:

• Regular travel between Austin, Houston, San Antonio, and Rio Grande Valley locations.
• Occasional overnight travel for company events, training, industry conferences, and manufacturer partner meetings.

WORK ENVIRONMENT: (overtime, travel, physical demands, conditions) 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit, stand, and work at a computer for extended periods.
• Ability to travel between company locations and customer sites as needed.
• Ability to lift and carry marketing materials and event supplies up to 25 pounds occasionally
• Professional office and showroom environment.
• Hybrid work arrangements may be available based on business needs.
• Occasional evening and weekend events may be required.

MCCOY ROCKFORD CORE EXPECTATIONS

All employees are expected to:

• Demonstrate integrity, professionalism, and accountability.
• Deliver exceptional service to internal and external customers.
• Collaborate effectively across departments and locations.
• Support company values, culture, and strategic objectives.
• Contribute to a safe, inclusive, and respectful workplace.

McCoy Rockford reserves the right to modify this job description at any time to meet changing business needs.